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Pierce Sales named semifinalist for international BBB Torch Award


A longtime Henrietta business has been recognized by Council of Better Business Bureaus. Pierce Sales received news Monday that it has been named a semifinalist for the International Torch Award.

Better-Business-BureauPierce Sales is one of 18 companies in eight states to become semifinalists, and one of three from the Wichita Falls area.

“I’m proud to announce that AAA Guardian Foundation Repair, Patterson Family of Dealerships and Pierce Sales have been recognized by the International Torch Award committee as semi-finalist in this distinguished competition,” says BBB President Monica Horton. “The recognition that businesses in our service area have received on the national level reflects the quality of businesses, both large and small, in our 16 county service area.”

Other business named semifinalists hale from Michigan, Wisconsin, Illinois, Texas, Pennsylvania, California, Alabama and Colorado.

An independent panel of judges will choose finalists based on information submitted by the companies. A company should demonstrate its commitment to high ethical standards of behavior and provide documentation in the following categories: Management practices; customer, vendor, supplier, shareholder relations, marketing, advertising and communications; sales practices and reputation within the industry.

“Reports of unethical business practices have become a staple of the evening news. When consumers lose confidence in businesses, the importance of the Torch Award for Marketplace Excellence, becomes even more apparent, as well as necessary,” said Horton. “Bringing recognition to deserving businesses who adhere to high standards and ethical behavior, is more timely than ever.”

Since the establishment of the Torch Awards in North Central Texas local

companies have been regularly recognized as top finalists in the international

competition. Presented annually since 1996, the BBB Torch Award illuminates the long-term value of honest and ethical business practices. The award became international in scope in 2000 when businesses located in communities served by the BBB in Canada and Mexico became eligible to enter.


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The Pioneer Sentinel is an online newspaper designed to deliver the news of Clay County, Texas, in a concise and community-friendly format.

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